After we were assigned to create magazine advertisement for art students, we started to think about the rest. Because most of art students barely sleep at night that makes them feel tired and fatigued. So, we chose the brand representing the relaxation which is Kit Kat.
The concept is to present that everyone needs a break. The icons we chose are characters in masterpiece paintings. We think as the character such as Mona Lisa or Van Gogh doing their job as a portrait painting which have to sit in the same position every single day and they need a break. As the execution is magazine advertisement, we move them to another page in the magazine, hide them in the Kit Kat column we made and put them in the relaxed position to show how calm they are when they eat Kit Kat.
Art Director / Copywriter : Namkhing Leesomprasong
Retoucher : Wannaporn Phudphong, Vasita charoonpasurakul, Jan Nantanut
Graphic Designer : Korn Iampattanatham, Namkhing Leesomprasong
